Sports Mind Coach Cookie Policy

To meet the Data Protection Act 1998 and the Information Commissioners Requirements around Regulation 6 of the Privacy and Electronic Communications Regulations (PECR) 2003 the data controller is Sports Mind Coach, Horbury Business Complex, Room 8, Old Town Hall, Westfield Road, Horbury, WF4 6HR.

The following terms and conditions outline how personal data you provide to us or we collect from you is managed by Sports Mind Coach.

1. Your rights

Sports Mind Coach does not use your data for cross sell or marketing purposes. As our site may contain links to and from our affiliates and third parties, you should be aware that these partner websites will have their own privacy policy and Sports Mind Coach does not accept any responsibility or liability for these policies.

2. What we may collect from you

Please note that browsing our site does not collect any personal information from you. In certain cases we do collect information:

  • Information that you provide by filling in the contact form on our website.
  • As we use Google Analytics, a web analytics service provided by Google, we collect visitor behaviour information about the use of our site. This is transmitted to Google to allow us to improve our website and visitor experience and for the purpose of evaluating your use of our site. From this information we have access to reports on website activity and internet usage. Google may be required to transfer this information to third parties where required to do so by law.
  • For more information on the cookies set by Google Analytics, visit:

Google Analytics Cookies – The basics

When someone visits our website we set four ‘first-party’ cookies on their computer automatically. ‘First party’ means that we (Sports Mind Coach) set them to help us improve and enhance our website. We do not use third parties and only use Google Analytics for this process.

Your Security

We collect no Personally Identifiable Information (PII). We make you aware of these because Google Analytics is a useful trending and analysis tool and not a way to track your private information. We use them to analyse high level trends and observe patterns of visits to our site and it relies on data collection via the following cookie placements. As we specialise in Information Security, we take this aspect very seriously and can conduct cookie audits and advise further on cookie security and other Internet and data security matters.

What Are These Four Cookies?

The _utma Cookie

This cookie tells us how many times a visitor has been to our site. More specifically it lets us know when the first visit was and when their last visit occurred. We use Google Analytics to help us understand how many visitors we’ve had and how long they stayed. This cookie is “persistent” cookie as it is set to expire in 2038 and has no Personally Identifiable Information (PII).

The _utmb and _utmc Cookies

The B and C cookies work together to calculate how long a visit takes and contain no PII.

  • utmb takes a timestamp of the moment a visitor enters a site. It expires at the end of the session.
  • utmc takes a timestamp when a visitor leaves a site. This cookie expires after 30 minutes or is reset when another site is visited using Google Analytics.

To find out more about cookies, including how to control and delete them, visit:

To opt out of being tracked by Google Analytics across all websites, visit:

The _utmz Cookie

_utmz keeps track of the site visit and contains no PII. We use this to understand where the visitor came from, what search engine was used, what link was clicked and what keyword was used. It is updated every time you click on a new page and expires in 6 months. This cookie is how Google Analytics lets us know to whom and to what source, medium and keyword to assign to a visit to our website. This cookie can be edited with simple customisation to the Google Analytics Tracking code.

3. Storage of Data

We take all necessary steps to ensure that your data is treated securely and in accordance with this privacy policy.

4. Disclosure of information

We may disclose information to third parties:

  • To enable us to provide site maintenance or repair services in connection with your visit.
  • If our assets are acquired by a third party then information about our customers will considered as an asset.
  • Where legal obligation, or similar order is enforced.

5. Changes to this policy

Any changes made to this policy will be posted on this page.

This policy was last updated on 25th November 2012.

6. Consent to cookies

When you visit our website you will notice informing you that we use cookies on our website and a link to this policy. If you continue to use this site without disabling cookies we will take that as your consent for us to place cookies on your computer. Please remember if you do disable cookies then some parts of our website may not work properly.

7. Contact

Any questions or regarding our cookie policy should be addressed to

Trevor Ramshaw
Sports Mind Coach
Horbury Business Complex
Room 8
Old Town Hall
Westfield Road

Or email us at